VIDEOZOOM were commissioned to produce a series of in-store training video resources for the Musgrave Group CENTRA brand.

This video clip features a sample selection of highlights from the series.

Centra is Ireland’s leading convenience retail group and have stores in over 450 locations throughout the country. Centra is part of Musgrave Retail Partners Ireland, the retail franchise division of Musgrave Group. It is one of Ireland’s largest grocery and food distributors. Centra stores are independently owned and operated by local business people. The stores have a reputation for quality, value and friendly service.

We produced an overview promotional video featuring prominent Centra store owners which is being used as an internal communications tool. We also created a series of 18 training videos used to prepare staff for the launch of the new Live Well promotion.

The videos were shot on location in Carrigtwohill and the River Lee Hotel in Cork to a challenging deadline.