VIDEOZOOM were commissioned to produce a homepage video for the new soon-to-be-launched e-commerce website for Cork Crystal.

Cork Crystal is a family run business in the city of Cork, which has been synonymous with fine hand crafted glass since 1783.

Their local master craftsmen have a collective pride that is lost in the modern, anonymous production lines in other companies. Their 33% lead crystal is mouth blown and cut by hand on a diamond wheel and receives the Cork Crystal stamp. No piece is cut by a machine. This is labour intensive, slow and meticulous work. With changing needs and trends they have introduced new individually crafted pieces and other types of glass to enhance their classic Irish Range.

A piece of their freestyle cut glass can only be described as a living organic thing.